The influencer of influencers
Product launch Deluge
Eland, the influencer of influencers.
Eland created the perfect setting for the launch of Sarah Puttemans' haircare line: DELUGE. In the various rooms of an exclusive rooftop in the heart of Antwerp, a hundred influencers, celebrities, and friends were introduced to the complete DELUGE range and its qualities. One of the highlights was an oversized bottle crafted in our workshops—a true piece of craftsmanship, entirely finished in Mortex! The tactile surface exudes elegance.
Large prints enhanced the scenography created around the DELUGE products. Even the bathtub got a tune-up.
The rooftop library provided the setting for an extensive display of the DELUGE product range, adorned with beautiful prints and tailored decor. To complete the experience, "the food" and "the drinks" were fully Deluge-themed. With views over the entire city, it was a sultry evening that ended with club vibes, thanks to wall-filling LED screens that set the mood.
Curious to see the end result?
Would you like to see more? Here are snippets from Sarah's vlog:
